A beloved water brand in need of a reboot. I worked on the brand refresh for Highland Spring which also incorporated an OOH brand activation campaign across central London. The strategic approach looked to celebrate Highland Spring’s origins across 2500 acres of rugged Scottish land in the Ochil Hills. The strapline ‘Water as nature intended’ was created to reinforce the brand’s approach to naturally sourced water directly from carefully managed Scottish land.

I worked as the lead designer and art director, collaborating with photographers, retouchers and copywriters to bring the brand’s story to life.