Paradise islands swarming with natural beauty, Cayman Islands needed repositioning as a go-to destination for the savvy traveller. Key to the strategic approach was celebrating everything the islands had to offer; incredible cuisine, vibrant culture, stunning natural beauty and an abundance of nature. ‘Dream it. Live it.’ was developed alongside copywriters to translate the notion that if you can imagine it, you can also find it, in the Cayman Islands.

I worked extensively throughout this project from initial creative platform concepts to the final execution of animation, film, digital and print.