BSC
Making a fitness brand fit for the future
BSC
How do you compete with large corporates muscling into your area and offering best-in-class fitness facilities as well as a premium experience? That was the problem facing BSC Fitness, a small group personal training brand. They needed a proposition that would set them apart from new market entrants and prevent members from being lulled away.
Sector
Health and Fitness
Skills
Brand strategyDesignArt DirectionRetouchingDigital Design
Brand framework
Developing a clear mission from the outset allowed us to build out the wider brand framework. Analysing the what and how behind the brand helped to develop their MDM framework (movement, diet and mindset) as well as their code of practice.
How
Our members feel supported and comfortable from the first time they’re welcomed in, to the moment they leave after a class. We create bespoke wellness journeys for them so that they become happier, healthier and stronger people. And through our expert fitness coaching, mindset and nutrition guidance, we curate everyone’s experience so that they can win at life.
What
We provide expert guidance in movement, diet and mindset under our tried and tested MDM framework.
Why
Our mission is to bring people together and empower them through strength and wellness.
Impact
+250%
Social media engagement uplift
-64%
Decrease in member attrition
+90%
Increase in member conversions
Mark Meacher
About
BSC
Making a fitness brand fit for the future
BSC
How do you compete with large corporates muscling into your area and offering best-in-class fitness facilities as well as a premium experience? That was the problem facing BSC Fitness, a small group personal training brand. They needed a proposition that would set them apart from new market entrants and prevent members from being lulled away.
Sector
Health and Fitness
Skills
Brand strategyDesignArt DirectionRetouchingDigital Design
Brand framework
Developing a clear mission from the outset allowed us to build out the wider brand framework. Analysing the what and how behind the brand helped to develop their MDM framework (movement, diet and mindset) as well as their code of practice.
How
Our members feel supported and comfortable from the first time they’re welcomed in, to the moment they leave after a class. We create bespoke wellness journeys for them so that they become happier, healthier and stronger people. And through our expert fitness coaching, mindset and nutrition guidance, we curate everyone’s experience so that they can win at life.
What
We provide expert guidance in movement, diet and mindset under our tried and tested MDM framework.
Why
Our mission is to bring people together and empower them through strength and wellness.
Impact
+250%
Social media engagement uplift
-64%
Decrease in member attrition
+90%
Increase in member conversions
Mark Meacher
About
BSC
Making a fitness brand fit for the future
BSC
How do you compete with large corporates muscling into your area and offering best-in-class fitness facilities as well as a premium experience? That was the problem facing BSC Fitness, a small group personal training brand. They needed a proposition that would set them apart from new market entrants and prevent members from being lulled away.
Sector
Health and Fitness
Skills
Brand strategyDesignArt DirectionRetouchingDigital Design
Brand framework
Developing a clear mission from the outset allowed us to build out the wider brand framework. Analysing the what and how behind the brand helped to develop their MDM framework (movement, diet and mindset) as well as their code of practice.
How
Our members feel supported and comfortable from the first time they’re welcomed in, to the moment they leave after a class. We create bespoke wellness journeys for them so that they become happier, healthier and stronger people. And through our expert fitness coaching, mindset and nutrition guidance, we curate everyone’s experience so that they can win at life.
What
We provide expert guidance in movement, diet and mindset under our tried and tested MDM framework.
Why
Our mission is to bring people together and empower them through strength and wellness.
Impact
+250%
Social media engagement uplift
-64%
Decrease in member attrition
+90%
Increase in member conversions
Mark Meacher
About